Unlike with traditional flash cards, Quizlet could be a great study tool for subjects with a lot of visual or auditory content. Teachers can create detailed diagrams or add supporting photos to data sets using their own images or some from Quizlet's large pool of licensed Flickr photography. It's also super easy to attach a voice recording to a term or definition, which would be really useful in a language classroom. For students needing instructional support, Quizlet Explanations are step-by-step tutorials pulled from thousands of popular textbooks that teach specific math and science concepts. Students will likely love this feature, but, like with any homework help tool, they might use it for quick answers rather than to develop understanding. Teachers could incorporate some explanatory assessment to verify learning.
Gen Z represents an estimated $143B in spending power (and growing), but despite this generation’s outsized impact on the cultural and commercial landscape, marketers struggle to effectively reach this audience. Gen Z is not a monolith - it’s the most racially and ethnically diverse generation in US history and, as digital natives, Gen Z is particularly adept at controlling their online experience. In an infinite sea of options, Gen Zers are experts when it comes to consuming the content they want, when they want it, how they want it. It’s up to marketers to identify the platforms where Gen Z is present and engaged, and deliver ads that represent a value-add to the digital experience.
Brands are eager to understand and reach the coveted Gen Z audience, the generation that cares about corporate values, eats less meat and doesn’t wear skinny jeans. Crucially, a lot of this audience are also studying. But Covid-19 ended up benefitting education tech companies like Quizlet, as homebound students sought tools to facilitate remote learning.
As a global learning platform where futures start and brands grow, we see over 60 million active users each month. This audience is composed of an ambitious, goal-centric group we call achievers. Our achiever audience is loyal, attentive and uses Quizlet for every phase of personal, academic and professional development. The ads we serve our users integrate seamlessly into their learning experience.
While Quizlet’s ad platform launches publicly today, the company has been building out direct ad sales for the past two years and 35 advertisers, including Verizon, McDonald’s, the US Marines, Grammarly and the FDA have used the platform. Verizon, for instance, served an ad campaign targeting teachers, 2 million of whom use the platform, Mirza said.
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